In this
blog, we have decided to look at two precise cereal brands which are Special K
and Fitness.
Special K
belongs to Kellogg’s which has a great amount of cereals that are well-known,
especially the breakfast cereals for children. Fitness is a Nestlé’s brand. Here,
we want to give you a short presentation of these two very important groups.
Nestlé is a Swiss multinational nutritional and health-related consumer goods company founded in 1866. Nestlé is more known through its different brands. Their portfolio covers almost every food and beverage. Their goal is to provide people with "tastier and healthier products to enjoy at every eating occasion and throughout life’s stage including times of special nutritional need”. Their motto is “Good food, good life”. Thus, it provides from baby foods to petcare, through weight management products or coffee.
It also produces cereals: Chocapic, Cini Minis, Cookie Crisp, Estrelitas, Fitness & Nesquik Cereal.
Nestlé gives a lot of attention to create value: their “Creating Shared Value”concept is essential for them. To sum up, they elaborate this concept in 2006 which relies on “a strong base of performance in an environmental sustainability and compliance. They also care about the vital role of their people and the importance of engaging and collaborating with other organisations. This company is really dynamic concerning committed actions to society and environment.
The Kellogg Company is an American multinational food manufacturing company, created in 1906. Kellogg's produces cereal and convenience foods, including cookies, crackers, toaster pastries, cereal bars, fruit-flavored snacks, frozen waffles, and vegetarian foods. Contrary to Nestlé, Kellogg’s is exclusively focused on the food industry. It produces a much wider range of cereals such as: All-Bran, Apple Jacks , Bran Buds , Bran Flakes, Choco Krispis (Latin America), Chocos (India, Europe), Chocolate Corn Flakes, Cinnabon, Coco Pops (Europe, Australia), Cocoa Hoots, Cocoa Krispies, Corn Flakes, Complete Wheat Bran Flakes/Bran Flakes, Corn Pops, Country Store, Crispix, Crunch, Crunchy Nut Cornflakes …and Special K.
Their motto is “The
Start of Possible”. Because for them, “with every morning comes a new
beginning. It is an opportunity for all of us to realize the potential of the
day. And when we start the morning right, there's no end to what each day can
bring.”
Beginning with a
great breakfast make great things happen: with Kellogg’s you can make the most
of every moment.
You have GOT to be kidding!! These food giants have made us and our children one big lottery ticket for their riches. With NO conscience what so ever on the health and wellbeing of ANYONE but their own bank accounts.
ReplyDeleteLike pedophiles they targeted… the marketed to.. the formulated for ADDICTION.. children, teens, adults, soldiers….. SHAME! They should be put in jail and force fed all of the foods they purposely dance in front of everyone else… for the sale of profit!