Cereals market constraints

The cereal market can be considered as a market adapted to everybody.

You can find cereals dedicated to kids, young adults, women taking care of their weight, adults looking for healthy products…

Nevertheless, this market also presents constraints

First of all, cereals are an expensive product that every consumer cannot afford. A pack of cereals costs between 2€20 (discount) to 5€50 (muesli with real fruits). It has been proved that at the end of the month, when people are short of money, cereal’s consumption is slightly decreasing.

Then, cereal composition can be a constraint. Mothers that are taking into account the ingredients composing their child food would not buy a pack of cereals for breakfast. They will prefer fruits, juice, bread and jam. Indeed, kids cereals are not healthy (sugar added, gelling agent…).

Finally, buying cereals means involvement. You are taking part into a community whether you want it or not. Depending on the cereals you are buying you will reflect an image to the others and to yourself. You would love to buy these tasty crunch cereals but you are on a diet, you don’t want to be considered as a greedy person so you will buy the muesli you don’t really like.