Special K marketing Strategy

Kellogg's decides to compete the other brands with a diversified marketing strategy.

First of all, Special K insists 

on the fact that by eating 2 bowls of its cereals during only 2 weeks would allow women to loose weight.

Also, a strong media campaign was implemented by highlighting the mental welfare women feel when they are good with their bodies. 

The customers can identify themselves in these advertising showing ordinary women enjoying losing weight with Special K. Everybody feel concerned and it is not only slim women who are shown in ads.  

The brand would like to change the diet perception. Women feel pressure in the current society where weight concern is important. Every products and solutions are proposed for helping them but is was often fastidious and painful. 

With Special K, diet is not perceived like annoying anymore and the brand aims at showing pleasure to get slimmer.

In addition to commercials, Kellogg's proposes a website with product descriptions and various tips for loosing weight.

The brand use famous people to represent and promote its cereals. For example, Monica Cruz was the muse in 2009. 

Furthermore, the brand proposes diet plans to the consumers. Each plan is carefully designed by dieticians to help women achieve their goal.