This is where our wonderful journey ends... Thank you very much to all the people that took the time and had the patience to read us. We hope that you learned something from our articles, or at least got entertained!
Let's finish our blog on a incongruous note: Kellog's announced that they will be "stamping" the brand kellog's on some of their cereals in order to prevent forgeries.
As a matter of fact, 128 Billion of bowls of Kellog's cornflakes are eaten every single day all over the world. As any other very profitable market (bags, shoes), such big numbers are encouraging some people to counterfeit these brands.
"We noticed that over the past few years an increasing number of brands have tried to benefit from our notoriety" said Helen Lyons, food engineer for Kellog's. With that strategy, Kellog's is trying to control the counterfeit effect.
Kellog's also stated that even if that strategy is feasable, they will not necesseraly implement it. It does seem really complicated and expensive!
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