In cereals we trust!

This blog has been produced by Lucile, Charlyne, Marine, Manon and Claire. It will give you an insight on Special K and Fitness brands management on the overall cereal market.

Monday, 19 November 2012

Celebrities and Fitness brand

The Fitness brand makes partnerships with famous people for promoting its products. 

For example, Mel B from the Spice Girls was the ambassador of the International Fitness Week in Malaysia.

Virginie Guilhaume a French anchorwoman represents the brand in France on TV.


Posted by Unknown at 03:17
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Blog Archive

  • ▼  2012 (25)
    • ▼  November (20)
      • Last but not least ....
      • Touch points of "healthy cereals"
      • Associations: easy way to create long durable bran...
      • The Tweet Shop by Special K
      • How marketers differentiate the brand from its com...
      • The relationship between the consumer and the brand
      • Tools used to make your consumers loyal
      • Cereals market constraints
      • Special K portfolio
      • Celebrities and Fitness brand
      • Fitness by Nestle marketing strategy
      • Special K target and strategy
      • Special K marketing Strategy
      • How cornflakes brands differentiate one from another?
      • The Flatbelly Program by Nestle
      • Nestlé Fitness 14-days Challenge
      • Special K and the Brand Equity Pyramid
      • Cereal Market Outlook
      • How the voice of consumers impacts the brand manag...
      • Consumer insights: to buy or not to buy?
    • ►  October (5)

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