Tools used to make your consumers loyal

In this market, the consumer can easily engage with cereals brands thanks to several tools used by marketers.

First of all, the fact that a gift is given in almost every pack can encourage the establishment of a relationship between the consumer and the brand. This tool is more often used in cereals dedicated to children. Indeed, kids are more likely to be attracted by this kind of argument. As they are purchasing advisor cereal companies have to seduce them before their parents.

Then, regarding adults cereals, marketers pull other levers such as the healthy argument. They claim that cereals are composed of whole- wheat, oatmeal, barley showing cereals image on the pack. In the consumer’s mind the product is entirely natural and healthy. On the pack the product composition is often highlighted in order to prove that the product is made of good components.

Another tool used in order to create a strong relationship between the product and the consumer is the use of cross promotions. While buying their cereals pack they will benefit from a voucher to buy another product of the range such as snack cereals, cereals bar, cereal cookies…

Through several levers, marketers can easily make consumers loyal to their brand. It is a non stop fight against competitors that have quite the same tools to promote their brands.