The Flatbelly Program by Nestle

The Flatbelly Program is a 3-step program for consumers to follow through a website: http://flatbellyprogram.com/enph/vcd/main.html

The “Burn Calories” section gathers tips on how to burn calories, but through several steps to achieve. That section also gathers, among other things, information on how to resist and keep your head in the game.

The “Tone Your Abs” part proposes more tips on how to tone your abs.

And the “Eat Right” tab offers secrets and tips to the customers for staying slim.

This campaign was a great success because it was convenient and not overwhelming for beginners.