Special K target and strategy

Special K targets 20+ women who are concerned by their physical appearance. The brand sells the importance of being healthy and in a good mood. There is a strong emphasis on nutrition and being good to your body.

The brand loyalty is high for Special K because they propose a wide range of product meeting every need. Their large product offering includes breakfast cereal, snack packs, bars and mini bars. They offer food for every time of the day by providing healthy snacks to keep you on track. You don’t need to eat anything else but their product for breakfast, lunch and breaks.

Special K’s goal is to build strong brand loyalty. They want their consumers to eat a Special K product for breakfast and lunch and any other snacks throughout the day. Moreover, the variety of flavors allows customers to diversify their meals so that they do not have the feeling to eat the same product every time.