Nestlé Fitness 14-days Challenge

For competing the diet program of Special K, Nestle Fitness, the Low-Fat Whole Grain Cereal implemented the 14-days challenge.

Nestle made its consumers eat more fibers and get into the lifestyle change by included in the cereal box a Fitness Full DVD Les Mills workout pairing the 14-days challenge.

The brand's strategy was to propose lessons and energizing dance workout mixing Zumba, bodyjam, salsa and samba. It makes affordable sports and fitness for women who cannot pay a fitness center.